From 0 to Minimum Lovable Product

How we balanced speed and quality to build MTCHMKR, a consumer-grade SaaS product for brand partnerships

Origins

In the marketing world, my wife Melanie and her business partner Wendy, who run a brand partnerships agency, saw a very specific behavior happening on Slack communities. People were on all these disjointed channels, trying to connect with other brands for a myriad of creative partnerships. Events. Campaigns. Cobranded product development. There w…